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Mission & Vision


To inspire every child’s learning and curiosity through play.


To provide exceptional play-based learning for the diverse families of our communities – inspiring all families to nurture their children’s curiosity and spark a lifelong love of learning.


We believe in the potential of all children.
We champion learning through play.
We are dedicated to excellence in play-based learning.
We value creative collaboration with our WOW! Team and our community partners.
We celebrate diversity.
We welcome all to play and learn with us.


WOW! was founded in Louisville in 1996 by Lisa and Dario Atallah, community members who understood the importance of play in children’s learning. With support from the City of Lafayette, we relocated in 2004 to the old Lafayette fire station. WOW! has grown into a beloved community resource and has proudly served over one million children and families throughout the Boulder County community.


WOW! Children’s Museum is committed to being a gathering place for all Boulder County children and families.  We believe in the power of learning through play to improve our lives and community.  We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are.  We also believe that bringing diverse individuals together allows us to better understand, support and engage our community. It is our aim, therefore, that our Museum and programs are accessible, meaningful and welcoming to all audiences.

Learning Framework

Four Dimensions of a Children’s Museum

WOW! Children’s Museum is a proud member of the Association of Children’s Museums.  The four dimensions of a children’s museum as identified by the Association of Children’s Museum include serving:

  • As a local destination
  • As an educational laboratory
  • As a community resource
  • As an advocate for children

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